Relentless simplicity
Simple is hard. Too bad. Do it anyway.
More building,
less nonsense
Startups chase growth like it’s the only thing that matters — burning millions, and 90% crash and burn. Like rockets built for a single launch, they follow the same broken playbook. Wasteful. Stupid.
At 100x, we don’t play the startup lottery — we stack the odds by building more.
Our mission: ship 100 products
We don’t bet it all on one product. We launch multiple, turn small wins into bigger ones, and compound what we learn. Each product sharpens our approach, unlocks synergies, and builds momentum with every release.
We stay lean, automate everything, and let AI do the heavy lifting — so we can focus on shipping. Nimble teams adapt quickly, iterate more, and maximize returns with minimal resources. That’s how we build more, faster.
We build on principles
Operating within clear constraints — so we can be intentional, move fast, and do it again.
Automate everything
Humans are for thinking, code is for doing.
Product-led growth
No hand-holding, no one-off deals. The product sells itself.
We deliver outcomes
Driven by strong product beliefs that create momentum, unlock scale, and compound over time.
AI-native
Built with AI from day one, evolving as models improve.
Ship fast, learn fast
Deliver value quickly, measure outcomes, iterate often.
Scale built-in
Pure software, ready for global reach.
Follow the journey
We’re not just building products — we’re reshaping how they’re built. Want to see it unfold?